Assisted in conceptualising the activation & created social copy for Urban Degree's pay with a #selfie campaign.
Agency: Jupiter Drawing Room Cape Town
Client: Urban Degree
HOW MUCH IS YOUR SELFIE WORTH ?
To launch Urban Degree's new Twitter and Facebook feeds, they let customers pay with an Urban selfie for two weeks.
Customers could visit any Urban store and take a selfie wearing their chosen garment to receive R100 towards their purchase.
If their selfie had iconic Urban style they even got R200 towards their purchase.
The most retweeted and stylish selfie each day gets R5,000 to R 10,000 of iconic Urban clothing.
Get the most likes and they may win a long weekend in New York, London or Tokyo and a modelling contract as the face of Urban style!
