Copywriting

Pitched the original concept, co-developed the creative with the art director, and crafted all campaign copy. Read more...

Lucky Star: Where's Lucky Print Campaign

Conceptualised and pitched a Where’s Wally-style print campaign, collaborated with the art director on execution, and wrote all supporting copy. Read more...

Hyundai Select: Pre-Owned Hard-Sell Radio Ads

Conceptualised and wrote script, selected V/O & oversaw recording of Hyundai Select Pre-Owned Vehicles Hard-Sell Radio Ads Read more...

Windhoek Beer: Facebook Content

Assisted in developing social media strategy, conceptualised content alongside art directors & created social copy for Windhoek Beer. Read more...

Hyundai South Africa: Facebook Content

Assisted in developing social media strategy, conceptualised content alongside art directors & created social copy for Hyundai South Africa. Agency: Jupiter Drawing Room Cape Town Client: Hyundai South Africa Read more...

Urban Degree: Pay with a #Selfie campaign

Assisted in conceptualising the activation & created social copy for Urban Degree's pay with a #selfie campaign Read more...

Lucky Star: Facebook Content

I assisted in developing social media strategy, conceptualised content alongside art directors & created social copy for Lucky Star. Read more...

Windhoek Lager: Windhoek Jazz Festival 2014 30" Radio Spot

Conceptualised and wrote script, selected V/O & oversaw recording of a radio ad to create awareness around Windhoek Beer's sponsorship of the Windhoek Jazz Festival 2014. Read more...