I’m a content strategist and digital marketer with over a decade of experience turning content into a business asset. I lead end-to-end content operations, from social media and SEO blogs to podcasts, internal communications, and persona-driven campaigns, all designed to drive brand awareness, lead generation, and audience engagement.

At Huble, I own the global content calendar, manage cross-channel strategy, and collaborate with senior stakeholders to ensure content aligns with business objectives. I also lead podcast production, employee communications, and recruitment marketing initiatives.

My career began in music journalism, where I co-founded South Africa’s first electronic music blog, Electrotrash.co.za. That early work opened doors to platforms like Mahala, Bubblegum Club, OkayAfrica, Red Bull, and DJ Mag SA, building a strong foundation in storytelling, audience building, and editorial leadership.

At The Jupiter Drawing Room, I crafted social content for brands like Hyundai, Virgin Active, Mediclinic, and Burger King. Later, as Music Editor for Red Bull South Africa, I commissioned and curated content from a diverse contributor network, honing my skills in editorial leadership and brand alignment.

Today, I combine creative vision with strategic thinking to lead content teams, develop personas, and execute campaigns that connect with audiences and deliver results. When I’m not working, I’m discovering new music, tending to my cactus collection, and staying ahead of digital marketing trends.